Privacy policy

Last Updated: June 30, 2026

At Eteray ("we," "us," or "our"), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your information when you visit www.eteray.com (the "Site"), make a purchase, create an account, contact us, or otherwise interact with our products and services.

By accessing or using our Site, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

Eteray is an independently operated online fashion retailer offering women's clothing, dresses, accessories, and other fashion products.

Website
www.eteray.com

Email
hello@eteray.com

Phone
+1 912-256-9092

Business Address

Eteray
450 N End Ave
New York, NY 10282
United States

2. Information We Collect

We collect personal information in several ways, including information you provide directly, information collected automatically when you use our Site, and information received from trusted third-party service providers.

Information You Provide

When you place an order, create an account, subscribe to our newsletter, contact customer support, submit a review, or otherwise interact with our Site, we may collect:

• Full name

• Email address

• Phone number

• Billing address

• Shipping address

• Account login information (if applicable)

• Order history

• Customer service communications

• Return or refund requests

• Other information you voluntarily provide

Order and Transaction Information

When you make a purchase, we collect information related to your transaction, including:

• Products purchased

• Order number

• Order value

• Shipping method

• Delivery address

• Billing information

• Transaction status

Payment information is securely processed by Shopify and trusted third-party payment providers.

Eteray does not collect or store your complete credit card or debit card information on our servers.

Automatically Collected Information

When you browse our Site, certain information may be collected automatically, including:

• IP address

• Browser type

• Device type

• Operating system

• Language preferences

• Time zone

• Pages viewed

• Products viewed

• Search queries

• Referring website

• Traffic source

• Website interactions

• Cookie and tracking technology data

This information helps us improve website performance, enhance user experience, analyze traffic, measure advertising effectiveness, and protect against fraud.

3. How We Use Your Information

We use your information for legitimate business purposes, including:

Order Processing

• Processing payments

• Confirming orders

• Shipping products

• Providing delivery updates

• Managing returns and refunds

Customer Support

• Responding to inquiries

• Providing order assistance

• Handling warranty or return requests

• Resolving disputes

Website Improvement

• Improving website functionality

• Analyzing visitor behavior

• Enhancing user experience

• Optimizing product offerings

Marketing and Advertising

We may use your information to:

• Send promotional emails (where permitted)

• Measure advertising performance

• Display relevant advertisements

• Improve our marketing campaigns

You may unsubscribe from marketing communications at any time.

Fraud Prevention

We use personal information to:

• Verify orders

• Detect suspicious activity

• Prevent fraud

• Protect customer accounts

• Maintain website security

Legal Compliance

We may process personal information when necessary to:

• Comply with applicable laws

• Respond to legal requests

• Resolve disputes

• Enforce our Terms of Service

• Maintain accounting and tax records

4. Shopify and Third-Party Service Providers

Our online store is powered by Shopify.

To operate our business efficiently, we work with trusted third-party service providers that assist us with:

• Website hosting

• Payment processing

• Order fulfillment

• Shipping and logistics

• Customer support

• Fraud prevention

• Analytics

• Marketing services

• Email communications

These service providers receive only the information necessary to perform their services and are expected to protect your information in accordance with applicable privacy and security standards.

5. Pinterest Advertising Technologies

We may use Pinterest technologies, including the Pinterest Tag, to help measure advertising performance, understand customer interactions, improve marketing campaigns, and display relevant advertisements.

Pinterest-related technologies may collect information such as:

• Pages viewed

• Products viewed

• Shopping activity

• Add-to-cart events

• Checkout events

• Purchase events

• Device information

• Browser information

• IP address

• Cookie identifiers

• Advertising interaction data

This information helps us:

• Measure advertising effectiveness

• Understand customer interests

• Improve product recommendations

• Create advertising audiences

• Display more relevant advertisements on Pinterest and related advertising services

Pinterest processes information according to its own Privacy Policy and advertising settings.

6. Google Services

We may use Google services, including:

• Google Analytics

• Google Ads

• Google Merchant Center

• Google Tag Manager

These services may collect information regarding:

• Website activity

• Device information

• Browser information

• Traffic sources

• Conversion events

• Advertising interactions

This information helps us:

• Understand website performance

• Improve customer experience

• Measure advertising effectiveness

• Optimize our marketing campaigns

• Improve our products and services

Google processes information according to its own privacy policies.

7. Cookies and Similar Technologies

Our Site uses cookies, pixels, tags, and similar technologies to improve functionality and user experience.

These technologies may be used for:

• Essential website functionality

• Shopping cart operation

• Checkout functionality

• User preferences

• Account authentication

• Fraud prevention

• Website analytics

• Performance measurement

• Advertising and remarketing

• Pinterest advertising

• Google advertising

Some cookies are essential for the operation of our website and cannot be disabled without affecting core website functionality.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect portions of the Site, including shopping cart and checkout functionality.

8. How We Share Information

We do not sell your personal information.

We may share information only when necessary to operate our business or comply with legal obligations.

Recipients may include:

• Shopify

• Payment processors

• Shipping carriers

• Fulfillment providers

• Fraud prevention partners

• Analytics providers

• Pinterest advertising services

• Google advertising and analytics services

• Professional advisors

• Government or regulatory authorities when required by law

We require our service providers to protect personal information and use it only for authorized purposes.

9. Your Privacy Rights

Depending on your location and applicable laws, you may have rights regarding your personal information, including:

• The right to access your personal information

• The right to correct inaccurate information

• The right to request deletion of personal information

• The right to restrict certain processing activities

• The right to object to certain processing

• The right to withdraw consent where applicable

• The right to opt out of certain marketing communications

• The right to opt out of certain targeted advertising activities

To exercise your privacy rights, please contact us at:

Email: hello@eteray.com

We will respond to verified privacy requests within the timeframes required by applicable law.

10. Your Privacy Choices

You have choices regarding how your personal information is collected and used.

Marketing Communications

If you no longer wish to receive promotional emails from us, you may unsubscribe at any time by clicking the "Unsubscribe" link included in our marketing emails or by contacting us directly.

Please note that even if you opt out of marketing communications, we may still send you transactional or service-related emails, including order confirmations, shipping updates, account notifications, and other important communications related to your purchases.

Cookies

Most web browsers automatically accept cookies. You may modify your browser settings to refuse or delete cookies if you prefer.

Please note that disabling certain cookies may affect the functionality of our Site, including shopping cart, checkout, account login, and other essential features.

Targeted Advertising

Where permitted by applicable law, you may opt out of certain personalized advertising by adjusting your browser settings or the privacy settings offered by advertising platforms.

We also recognize applicable browser-based privacy preference signals, such as Global Privacy Control (GPC), where required by law and supported by our systems.

11. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Process and fulfill your orders

• Provide customer support

• Maintain business records

• Comply with legal, tax, and accounting obligations

• Resolve disputes

• Detect and prevent fraud

• Enforce our Terms of Service and other policies

When personal information is no longer required, we will securely delete, anonymize, or otherwise dispose of it in accordance with applicable legal requirements.

12. Data Security

We take reasonable administrative, technical, and physical measures to help protect your personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

Our secure checkout is powered by Shopify and supported by trusted payment providers. Payment information is transmitted using industry-standard encryption and processed through secure payment systems.

Eteray does not store your complete credit card or debit card information on our servers.

While we work to protect your information using reasonable safeguards, no method of electronic transmission or internet storage is completely secure. Therefore, we cannot guarantee absolute security.

13. International Visitors

Eteray serves customers in the United States and other supported regions.

If you access our Site from outside the United States, your personal information may be transferred to, stored, and processed in countries where we or our trusted service providers operate.

By using our Site, you acknowledge that such transfers may occur in accordance with this Privacy Policy and applicable laws.

14. Children's Privacy

Our Site is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

If you believe that a child has provided us with personal information, please contact us at hello@eteray.com. We will take reasonable steps to delete such information as required by applicable law.

15. Third-Party Websites

Our Site may contain links to third-party websites, applications, or services that are not operated or controlled by Eteray.

We are not responsible for the privacy practices, content, or security of third-party websites.

We encourage you to review the privacy policies of any third-party websites before providing your personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, services, legal requirements, or operational needs.

When changes are made, we will post the updated Privacy Policy on this page and revise the "Last Updated" date shown at the top of this document.

Your continued use of our Site after any updates become effective constitutes your acceptance of the revised Privacy Policy.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we collect, use, or protect your personal information, please contact us.

Brand Name
Eteray

Website
www.eteray.com

Email
hello@eteray.com

Phone
+1 912-256-9092

Business Address

Eteray
450 N End Ave
New York, NY 10282
United States

Customer Support Hours

Monday – Saturday: 9:00 AM – 6:00 PM CT

Sunday: Closed

We aim to respond to customer inquiries within 24–48 business hours.

Thank you for trusting Eteray. We appreciate your confidence in our business and remain committed to protecting your privacy and handling your personal information responsibly.